About

Jasmine has a strong foundation in both shopping centre and digital marketing, having spent nearly a decade as a centre manager and the past five years as a digital marketing executive.

This experience honed her ability to craft compelling, customer focused campaigns, balancing strategic thinking with hands-on execution. Her expertise in managing retail environments translates seamlessly into digital design, where she understands the importance of user engagement and the nuances of visual stimuli, using colour, contrast and composition to enhance consumer interaction.

Currently a Marketing Executive at boutique advertising agency Macneil & Co., Jasmine can think intuitively and analytically, thrives in a fast-paced environment and enjoys solving problems on the fly. She gets a real thrill out of working across multiple platforms and is somewhat of a unicorn, being both analytical and creative.

Jasmine has a strong track record in delivering digital advertising content and creatives that consistently exceed industry benchmarks. She is in the last semester at Swinburne University of Technology pursuing a Bachelor of Design, majoring in Communication Design [SUT].

In her spare time, Jasmine enjoys traveling, getting up a sweat at CrossFit, and unwinding with a good film and a glass of red wine.