Print publication and website

This guide explores the endless possibilities for tourists to take in and enjoy the pristine coastline of Alexandra Headland, on Queensland’s Sunshine Coast. It is aimed at travelers who seek out authentic experiences through local culture, but also want to be seen in a destination that is considered fashionable and cool. The target
age group is 25-34 year olds, with a Helix Persona of social
trendsetters or culture leaders.

Printed guide communication goals:

• To create a magazine style inspirational guide for tourists wanting to emmerse themselves into the Sunshine Coast’s local culture.

Process steps:

• Comprehensive research on the topic and problem, including a destination mood board.
• Brainstorming and creative ideation.
• Development of audience personas.
• Publication review and layout exploration.
• Creation of three different mood boards for the publication.
• Typographic research.
• Location shots.
• Document layout and design experimentation.
• Image and typography refinement.
• Illustrative map design.
• Print publication refinement.

Outcome:

Click this link to view the digital flip book.

Website communication goals:

• The website will provide a platform for travel seekers who like to explore the coastline and enjoy a more laid back experience. Sun seekers who love the beach and enjoy a good picnic. An escape to the serene beach side setting of Alexandra Headland, on Queensland’s Sunshine Coast.

Process steps:

• Comprehensive research on competitor websites.
• Development of audience personas.
• Mood boards for the website design and colour palette.
• Typographic exploration.
• Mindmapping site structure and refinement of sitemap.
• Wire frame and low fidelity sketches.
• Wire frame and high fidelity prototyping in AdobeXD.

Outcome:

Click here to view the desktop website prototype.

Click here to view the mobile website prototype.